15 Animation
Introduction
The Good Word logo animation is the mark in motion. The quill strokes draw in, the north star lands, and the wordmark settles into place. It runs just over five seconds and is built to open and close video, presentations, and social content.
Logo Animation
The primary animation on Dark Green. Use it as the intro or outro for video and live presentations.
Transparent Version
White and black versions on a transparent background, for layering over footage, photography, or a solid color.
Usage
Keep the motion as consistent as the mark itself.
- Play the animation at full length. Do not trim, speed up, or reverse it.
- Give the logo room. Keep the same clearspace you would give the static logo.
- Use the white version on dark backgrounds and the black version on light backgrounds so the mark stays legible.
- Do not recolor, stretch, rotate, or add effects to the animation.
- Use the static logo wherever motion is not supported, such as print and email.
Motion 01: Arches
The north star lattice moves into its lower tip, where the arches carry our headline. Use it for openers and brand statements.
Motion 02: Selection
The arrow steps through a list and selects one line at a time. Use it to introduce pillars, values or services.
Motion 03: Container
The north star holds a single phrase and breathes around it. Use it for taglines and short statements.
Motion 04: Reveal
The north star opens as a window onto our imagery. Use it to move from brand graphics into photo or video.
Motion 05: Letters
Letters roll into place to spell a core value, with its description beside it. Use it to name and explain one idea.
Files
Pick the format that fits where the animation will live.
Transparent MOV
4K ProRes 4444 with alpha. Off White mark for editors working in Premiere, Final Cut, or After Effects.
Transparent Web
WebM and animated WebP at web resolution. For websites and digital placements.