Primary Logo
The horizontal lockup pairs the quill, converging strokes that form a north star, with the GOODWORD wordmark. It is the default logo for every application.
Logo Horizontal
Good Word Agency Brand Guidelines
10 Logo
Introduction
The logo is the most recognizable piece of the Good Word identity. This section covers the lockups, clearspace, and color use. The quill mark and the GOODWORD wordmark always appear together.
Download AssetsLogo System
Four approved versions. Use the horizontal lockup by default and the centered lockup where the space is square or tall. The logo mark alone is only for favicons, avatars, and watermark treatments. Never use the wordmark without the quill.
Horizontal
Centered
Logo Mark
Badge
Clearspace
Keep clear space around the logo equal to the height of the quill mark on every side. Nothing else (type, images, or the edge of the frame) should enter that space.
Clearspace
Minimum sizes and construction drawings will be added in the next version of these guidelines.
Logo Usage
Use the dark green logo on light grounds and the offwhite logo on dark or green grounds. Keep the logo in the brand palette only.
Dark Green on White
Offwhite on Dark Green
Offwhite on Green
Green on Offwhite
Don’t
- Separate the quill from the wordmark, or use the wordmark on its own.
- Recolor the logo outside the brand palette.
- Stretch, rotate, outline, or add effects to the logo.
- Place the logo on busy photography without enough contrast.