Good Word Agency Brand Guidelines

13 Elements

Introduction

The shape elements come from the quill: converging strokes and star forms that echo the north star in the logo mark. Use them as accents, patterns, and section markers, never as a replacement for the logo.

Shape Elements

Nine shapes, available in Green, Dark Green, Offwhite, White, and Bronze.

Star
Star element
Three Stars
Three Stars element
Four Stars
Four Stars element
Bloom
Bloom element
Arrow Star
Arrow Star element
Arrow
Arrow element
Double Triangle
Double Triangle element
Triangle
Triangle element
Tree
Tree element

Badges

Badges work as seals and stamps on merch, social, and packaging. Use one badge per layout.

Badge 1
Badge 1
Badge 2
Badge 2
Badge 3
Badge 3