15 Animation
Introduction
Motion in the Chapter’s brand is slow, warm and deliberate, like a kitchen before service. It appears in the logo sting that closes every film, in the title cards and lower thirds, and in the website’s hero loop.
Logo Sting
The closing sting of every film. The gold crest resolves on midnight, THE WORLD MASTER CHEFS SOCIETY settles beneath it in Baskerville, and a gold rule draws out underneath. Six seconds, exported from the Hero Stories edit.
Titles & Lower Thirds
Title cards open each Hero Story: a small HERO STORIES eyebrow, the chef’s name in Baskerville capitals, a gold rule and the Society line, centred over the first shot. Lower thirds sit bottom left: a short gold rule, the chef’s name in Avenir Next capitals and the role in small tracked capitals beneath. Both fade in and hold for at least four seconds.
Web Hero Loop
A silent 30-second loop of the Rancho Cielo shoot, graded to the palette and set behind a navy gradient on the website’s homepage.
Usage
Keep motion as restrained as the Chapter’s voice.
- Fade and dissolve. No slides, spins, bounces or flashes.
- Hold every title long enough to read twice.
- Keep lower thirds in the lower left third of frame, clear of faces.
- End every film on the logo sting.
- Never animate the crest beyond a slow resolve; let it appear and hold.
Files
Files for editors and event producers.
Title Card & Lower Third
1080p H.264 references for editors matching the Hero Stories graphics.
Crest & Lockup, Transparent
Ivory crest and horizontal lockup PNGs for closing frames over footage.
