World Master Chefs Society Brand Guidelines

13 Elements

Introduction

The Chapter’s elements come from the crest and from ceremony: the seal itself, Roman numerals, a single gold rule and the motto set in spaced capitals. Use them to add ritual without adding noise.

Seal & Marks

The crest as a standalone seal: for medals, diplomas, wax-seal stickers, closing frames and social avatars. Always complete, never cropped.

Seal, Gold
Crest in gold
Seal, Navy
Crest in navy
Seal, Ivory
Crest in ivory

Ornaments

Typographic ornaments that carry the ceremony. Numerals mark values, grades and chapters; the gold rule divides a wordmark from its descriptor; the motto closes.

Roman Numerals
I · II · III
Gold Rule
Motto
Knowledge is light
Eyebrow
North American Chapter
Post-Nominals
MWMCS
Year
MMXXVI