Primary Logo
The horizontal lockup pairs the Society crest in master’s gold with THE WORLD MASTER CHEFS SOCIETY in Cinzel and NORTH AMERICAN CHAPTER beneath a gold rule. It is the default logo for every application.
Logo Horizontal
World Master Chefs Society Brand Guidelines
10 Logo
Introduction
The crest is the oldest and most recognisable asset the Chapter has. It is paired with a Cinzel wordmark to form the Chapter lockups. This section covers the lockups, clearspace and colour use.
Download AssetsLogo System
Four approved versions. Use the horizontal lockup by default and the stacked lockup where the space is square or tall. The crest alone is for seals, medals, avatars and closing frames. Never set the wordmark without the crest.
Horizontal
Stacked
Crest
Crest, One Colour
Clearspace
Keep clear space around the logo equal to half the height of the crest. Nothing else (type, images or the edge of the frame) should enter that space.
Clearspace
Keep clear space around the logo equal to half the height of the crest on every side. The crest itself should never be reproduced smaller than 24px on screen or 10mm in print, where its motto ring stops being legible.
Logo Usage
Use navy and gold on light grounds and ivory and champagne on navy or midnight. Keep the logo in the brand palette only.
Navy on White
Ivory on Heritage Navy
Ivory on Midnight
Navy on Ivory
Don’t
- Redraw, simplify or recolour the crest outside master’s gold, heritage navy or ivory.
- Separate the wordmark from the crest, or set the wordmark on its own.
- Stretch, rotate, outline or add effects, shadows or gradients to the logo.
- Place the logo on busy photography without a navy scrim behind it.