03 Positioning
“The best assurance of the Society’s recognition rests on the maintenance of its high standards, regulations and leadership, based strictly on qualification, achievement and recommendation, never on self-promotion.”
Introduction
Where the Chapter stands and who it is for. It is not a trade association, a competition circuit or a club that can be joined. It is an order of merit.
What the Position Must Carry
The points every positioning statement must be able to carry.
Earned
Recognition is conferred by nomination, endorsement and review. It is never bought.
Heritage
Founded in 1947, with a crest and motto carried unbroken since.
International
One chapter of a society spanning more than fifty nations.
Continental
The United States, Canada and Mexico, seated in New Orleans.
Mentorship
The first duty of a master is to teach.
Hospitality
A chef’s first office. We host, we welcome, we feed.
Restraint
Quiet excellence. The work speaks.
Positioning Statements
Four statements, numbered for use in different settings.
For chefs who have spent their lives at the pass, the North American Chapter is the order of merit that recognises the work, never the self-promotion.
The World Master Chefs Society is the leading international honours society for chefs. The North American Chapter carries its standard across a continent.
Not an award you apply for. A recognition you earn, at table, among the chefs who taught you.
An institution of standard, not of fashion.