World Master Chefs Society Brand Guidelines
14 Brand Application
Brand Application
These examples show the Chapter identity in use across its channels: the YouTube channel, social profiles and the Hero Stories film series. Every piece uses the same navy ground, gold accent, crest and serif type.
YouTube
The channel banner and the thumbnail system: a navy panel with the crest, the chef’s name and role, and the chef’s portrait. Every film in the series shares the layout.
Film Series
Widescreen and portrait versions of each film thumbnail, built to read as one series in a channel grid or a Reels feed.
Social
Invitations, pillar posts, stories and announcements share one system: a documentary photograph, a gold tracked eyebrow, a Lora headline with an italic turn, and the WMCS line and motto as a sign-off. Facebook cover and Instagram highlight covers complete the profiles.