11 Typography
Introduction
Type carries the Chapter’s voice before a word is read: engraved capitals for ceremony, a classical serif for headlines, and a readable book face for everything else.
Typefaces
Three web faces and two film faces, each with one job.
Cinzel
Wordmark, eyebrows, labels and buttons. Semibold, uppercase, tracked wide. Taken from Roman inscriptional capitals.
Cormorant Garamond
Headlines, quotes and display lines. Medium, sentence case, italic for emphasis.
Lora
Body copy, captions and long reading. Regular and italic.
Baskerville
Film titles, lower thirds and thumbnails. Regular, set large.
Avenir Next
Film labels and thumbnail roles. Medium, uppercase, tracked.
Type Hierarchy
How the faces stack from eyebrow to quote.
The World Master Chefs Society
Cinzel Semibold · Uppercase · 12 to 16px · tracking 0.34em · master’s gold
A continental order of culinary mastery.
Cormorant Garamond Medium · Sentence case · 56 to 88px on screen
Recognise. Mentor. Convene.
Cinzel Semibold · Uppercase · 24 to 32px · tracking 0.08em
An international honours society for chefs, founded in 1947. The North American Chapter convenes the continent’s master chefs in service of craft, mentorship and hospitality.
Lora Regular · 16 to 18px · line height 1.7
Knowledge is light.
Cormorant Garamond Italic · 28 to 40px