World Master Chefs Society Brand Guidelines

07 Overview

“A kitchen is no small place.”

The North American Chapter

Introduction

How the Chapter introduces itself. Short, medium and long versions for ceremonies, the website, partners and press.

Ceremonies & Website

Use these when the Chapter speaks for itself: on the website, in programmes and from the podium.

One Line

The World Master Chefs Society is the leading international honours society for chefs.

Use when there is room for one sentence.

Website

A continental order of culinary mastery.

An international honours society for chefs, founded in 1947. The North American Chapter convenes the continent’s master chefs in service of craft, mentorship and the standard that recognition is earned, never bought.

Ceremony

Tonight the Chapter welcomes its newest members at table.

Membership is conferred by nomination and merit alone. Each new member has been watched, endorsed and chosen by the chefs who know the work.

Partners & Press

Use these in partner conversations, media kits and press releases.

Partners

An institution of standard, not of fashion.

The Chapter partners with schools, programmes and companies that support the next generation of cooks, from accredited culinary education to benefit dinners like Rancho Cielo.

Press

The masters, in their own words.

The Chapter’s Hero Stories film series follows master chefs as they tell young cooks how they found their way into the kitchen, and who helped them get there.

Boilerplate

About the North American Chapter

The North American Chapter of the World Master Chefs Society convenes master chefs across the United States, Canada and Mexico. Founded in 1947, the Society spans more than fifty nations. Knowledge is light.