World Master Chefs Society Brand Guidelines

12 Color

Introduction

Colour builds recognition before a word is read. The Chapter’s palette is sampled from the crest: a deep heritage navy and a warm master’s gold, grounded by midnight and ivory.

Primary Colors

Heritage Navy, Master’s Gold, Midnight and Ivory carry almost every application. Navy and midnight are the grounds; gold is the accent, used sparingly, like a medal.

Heritage Navy

HEX #232E48
RGB 35, 46, 72
CMYK 51, 36, 0, 72

Master’s Gold

HEX #B18A3E
RGB 177, 138, 62
CMYK 0, 22, 65, 31

Midnight

HEX #0C101A
RGB 12, 16, 26
CMYK 54, 38, 0, 90

Ivory

HEX #F3EFE6
RGB 243, 239, 230
CMYK 0, 2, 5, 5

Secondary Colors

Use the secondary palette for range: buttons on dark grounds, body text, captions, rules and backgrounds.

Champagne

HEX #C9B27C
RGB 201, 178, 124
CMYK 0, 11, 38, 21

Pale Gold

HEX #D9C28F
RGB 217, 194, 143
CMYK 0, 11, 34, 15

Slate

HEX #4C566A
RGB 76, 86, 106
CMYK 28, 19, 0, 58

Taupe

HEX #8C8069
RGB 140, 128, 105
CMYK 0, 9, 25, 45

Mist

HEX #F7F8F9
RGB 247, 248, 249
CMYK 1, 0, 0, 2

White

HEX #FFFFFF
RGB 255, 255, 255
CMYK 0, 0, 0, 0

Color Usage

Approved pairings for type on colour. Gold on white is for large display type only; use navy or slate for body text on light grounds.

Ivory on Heritage Navy

Navy on Ivory

Champagne on Midnight

Midnight on Master’s Gold

Gold on White (display only)

Slate on Mist