Case Study · Brand · Web · Film
A clean-label food brand with a genuinely better product and advantages that were far too easy to miss. Good Word Agency built the words, the website and the brand film that make the difference impossible to ignore.
Client
27 Peaks, baked snacks and spices
Services
Brand Strategy, Messaging, Web Design and Development, Brand Film
Year
2025
Overview
27 Peaks is a vertically integrated food manufacturer: baked snacks like TrailBites and clean, filler-free spices, made for health-conscious buyers and national retailers including The Fresh Market, Meijer and Rouses. Every product is built on purity, real ingredients you can pronounce and nothing you did not ask for. Good Word Agency defined the brand strategy and messaging, designed and developed the website, and created the brand film concept: three connected deliverables built from one clear positioning.
Deliverables
Positioning and messaging platform, brand promise and tone of voice, website design and development, brand film concept and production
Engagement
Brand platform build
Role
Strategy, design and production
Industry
Food manufacturing and retail
Retail
The Fresh Market, Meijer, Rouses
Clean, filler-free spices. The product truth the whole platform is built to make visible.
Challenge & Goal
The advantages were real but technical: ingredient purity, small-batch production, BRCGS-certified manufacturing. Shoppers check labels constantly and trust them rarely. Seventy percent read the ingredient list; fewer than fifteen percent believe what it says. 27 Peaks needed messaging, a website and a film that turned process and proof into something people could feel.
Turn what is in it and how it is made into a story buyers and consumers believe. Purity is not only the 27 Peaks product, it is a market opening: snacks made with real ingredients grow two and a half times faster than conventional ones. The job was to claim that opening in words, on the web and on screen.
Our Approach
Phase 01
Before a website or a film, 27 Peaks needed language. We translated ingredient purity, small-batch process and higher manufacturing standards into a positioning, a promise and a voice, and landed on the line the platform hangs from: Elevate Everyday Eating.
The positioning: for health-conscious food enthusiasts seeking authentic flavors, 27 Peaks provides pure, additive-free baked snacks and spices that elevate everyday meals, ensuring both taste and wellbeing. Every product keeps three promises. Pure, free from artificial additives. Flavorful, authentic global flavors. Trustworthy, transparent about sourcing and process. The voice is confident, authentic, transparent and inviting.
Phase 02
We designed and developed the 27 Peaks website to turn the brand's commitment to purity and quality into a clean, modern digital experience. Refined layouts, responsive interactions and scalable e-commerce let buyers and shoppers quickly grasp what makes 27 Peaks different, then explore and buy across both snacks and spices.
Inside the website.
Refined layouts, responsive interactions and scalable e-commerce across snacks and spices.
Phase 03
Straight to the Source travels from the raw origins of the spices to the dinner-table moments that matter, in three chapters: where it starts, the snack, and the table. It makes no fillers, no shortcuts into something you can see, hear and very nearly taste.
Words, web and film, one clear positioning, made impossible to ignore. That is the brand platform we built for 27 Peaks.
Behind the scenes on the 27 Peaks brand film.