Case Studies
Show, don't Tell.
Okay, we’ll show.
Dive into our case studies: real-world solutions, tangible results, and success stories waiting to be unveiled.
Good Word Agency brand messaging and guidelines
Our own purpose, positioning, voice, logo, type, color and motion standards, published as a live brand guidelines site.
Brand, messaging and content for a Fort Worth warehouse racking company
Brand and messaging guidelines, photography direction, a forty post social content system, and web and video for The Optum Group.
Branding and wayfinding for a Fort Worth production studio
Brand strategy, messaging, a full identity system, and signal-coded wayfinding for The Plex, a TBN production facility in Fort Worth.
A new church, fully formed at launch
Brand, website, and an ongoing content system for a church plant that launched in Mansfield, Texas in 2025.
TLF⁶ The Lyons Family brand and messaging guidelines
Strategy, naming, pillars, values, messaging, identity, motion and applications for a family holding brand.
A food desert campaign built to be funded
Strategy, film, photography, and social for the Oak Cliff Veggie Project's North Texas Giving Day campaign. 57,000 views in the first thirty days.
Brand, website and film for a clean-label food brand
Positioning and messaging, a website for snacks and spices, and a brand film that makes ingredient purity impossible to ignore.
Brand guidelines for The Coin Jar
An online brand book covering the hand-drawn jar mark, colour, typography, the jar device, photography, voice and applications.
Health Information: Making Every Patient's Story Matter
A four-film documentary series with Content With Purpose, seen 2.7 million times.
Forsure brand and messaging guidelines
Positioning, pillars, voice, logo, colour, type and branded applications, published as an online brand guide.
Proof that neighborhood food projects work
A food shortage hiding in plain sight in America's ninth-largest city, seen 33,800 times in thirty days.
Earning trust back in an industry that broke it
Brand, film, web and social for an AI-native healthcare company entering a skeptical category.
Two films on making healthy change accessible
Two documentary films produced with Content With Purpose for the American College of Lifestyle Medicine and Full Plate Living.
An identity for an order of merit
A brand system, verbal identity, photography direction and a cinematic film for the North American Chapter of the World Master Chefs Society.
Replacing bought leads with a brand people follow
A quarter of social-first films written, produced and cast with the Sykes team itself, replacing per-lead ad spend with content that keeps working.
Meet the people behind my pleasure
A five-film documentary series on servant leadership and hospitality at Chick-fil-A Killeen, built around people rather than scripts.
A record-breaking digital campaign for a campus celebration
Five films for Lamar University Homecoming 2025. Over 102,000 views, 33,700 accounts reached and a 604 percent rise in profile visits.
