About
It's Not Magic. It's the 23rd Try.
A small creative agency built on faith in big ideas — and the craft to back them up.
The Short Story
of Good Word
We grew up in the world of big, holding-company-owned agencies — places where a twenty-five-person meeting was most meetings, and the work too often felt fixed in amber. We saw what we did not want to be. So we built the opposite: an independent shop where the founding creative partners actually work on the work.
We're rooted in the modern world — feed-first, design-led, obsessed with craft. We can do more with modest budgets, and we'd rather make something interesting than something safe. We're certain interesting has better ROI. And we want to make it with you.
100%
Independent and senior-led. The people who pitch you are the people who make your work.
2024
Independent from day one, in Dallas–Fort Worth, Texas.
1 Team
No B-team, no handoffs, no twenty-five-person meetings.
23
It's not magic. It's the 23rd try.
Years
Our favorite work comes from years, not projects.
100%
We don't just make-believe. We make believers.
Their empathy, creativity, and vision consistently elevate every project and make working with them an inspiring experience.
Sara Seeton
Meet Your Makers
Good Word is powered by a core team and a hand-picked bench of independent creatives we've worked with for years. Every project gets the right makers — no strangers, no handoffs to people you haven't met.
Jordan Laessig
The founder behind Good Word — equal parts strategist and maker, building brands worth believing in and giving every creative here the room to do their life's best work.
Chris Harpe
Creative director who pairs sharp, analytical thinking with real craft, turning big and often messy ideas into work that's coherent, considered, and built to move people.
Tom Schally
Writer and strategist who hunts down the one true thing worth saying, then says it with the clarity and wit that makes people actually believe it.
Sara Seaton
Innovative marketer with a flair for captivating campaigns, elevating brands through strategic communication and creativity.
Kevin Craft
Senior designer with a brand-identity mind, shaping the logos, systems, and visual language that give each brand a look as intentional as its story.
Emily Laessig
Keeps the work moving and the clients cared for — the operational backbone who turns creative ambition into a calm, dependable experience from kickoff to delivery.
For Businesses
May We Have a Word?
Tell us what you're building. We turn bold truths into beautiful stories that build belief — not just awareness.
