Capability Statement

Good Word Agency — Capability Statement

An independent creative agency — brand, video, web, and social — for organizations whose mission has to land. Registered, insured, and ready to contract.

Email our RFP lead Send a solicitation

We respond to procurement inquiries within one business day.

Core competencies

What we do

Four creative lanes, delivered end to end by a senior team.

Branding & Identity

Brand strategy, naming, identity systems, voice, and guidelines — complete brand systems that hold up under growth.

Video Production

Concept through delivery — brand films, campaigns, and content, with accessibility deliverables (captions, audio description, transcripts) built in.

Web Design & Development

Accessibility-first websites (WCAG 2.1 AA) — UX research, design systems, CMS implementation, performance, and stewardship.

Social Strategy & Content

Channel strategy, content production, paid social, community management, and measurement — social run as a craft.

Why Good Word

Differentiators

What sets Good Word apart in a procurement review.

Independent and senior-led

The partners who win the work do the work, through delivery.

A true Agency of Record partner

Long-term continuity across all four lanes.

Accessibility-first delivery

WCAG 2.1 AA built into web and video work.

Dallas–Fort Worth based

On-site capable across Texas and beyond.

Broad sector experience

Higher education, government, nonprofit, healthcare, and more.

Fixed-fee, scoped engagements

Predictable budgets, measured outcomes.

Past performance

Work that performs

The Lamar University Homecoming 2025 campaign earned 102K views, 33K+ reach, and a 604% rise in profile visits.

Sectors served

Higher Ed

Admissions & Alumni

Government

Agencies & Municipalities

Association

Membership & Advocacy

Nonprofit

Giving & Community Impact

Healthcare

Health Information & Systems

Professional

Services, Restaurant & Culinary

Point of contact

Who handles RFPs

One named contact. No routing, no guesswork.

Jordan Laessig

Founder & CEO · RFP & Procurement Lead

jordan@goodword.agency (212) 203-8017

Registrations

Entity, identifiers & codes

The details a reviewer verifies — ready to copy.

Legal entity

Good Word Agency, LLC

SAM.gov UEI

CR67S8XF5J16

CAGE code

21BJ5

Federal registration

Active in SAM.gov

Location

Arlington, Texas — Dallas–Fort Worth

Business type

Independent small business

NAICS codes

541810

Advertising Agencies

541430

Graphic Design Services

512110

Motion Picture & Video Production

541511

Custom Computer Programming Services

541613

Marketing Consulting Services

541850

Display & Outdoor Advertising

Status & contracting

How Good Word contracts

A small, senior team — structured to be a low-risk award.

Independent, senior-led small business — the partners who win the work do the work.

Work scoped as fixed-fee statements of work, not open-ended hourly.

Milestone or completion billing on government contracts, per the solicitation.

Senior creative retained through delivery — no subcontracted creative leadership.

Certification, W-9, and insurance documentation available on request.

Start here

Let’s make believers.

Send the solicitation, or just a few questions. We’ll respond within one business day.

Email our RFP lead Use the contact form