Nonprofit

A nonprofit marketing agency for missions that have to land.

Good Word is an independent creative agency in Arlington, Texas, working with nonprofits across Dallas, Fort Worth, and North Texas. Branding, video, web, and social — built by the senior people who pitched you, for organizations where the story is the fundraising.

Start a conversation See our nonprofit work

We respond within one business day.

What we do

Four lanes, built for nonprofit budgets

Everything a mission-driven organization needs to be understood, believed, and funded — delivered end to end by a senior team. See the full capabilities overview.

Brand & identity

Positioning, naming, identity systems, voice, and guidelines — so your case for support sounds like one organization, not twelve committees. Built to hold up as you grow.

Video & storytelling

Donor films, impact reports, gala openers, and campaign content — concept through delivery. Captions, audio description, and transcripts are standard, not a change order.

Web design & development

Accessibility-first websites built to WCAG 2.1 AA — donation flows, program pages, annual reports, and a CMS your team can actually run without us.

Social strategy & content

Channel strategy, content production, paid social, and measurement — social run as a craft, not as a posting schedule.

How we work

Built to be an easy yes for a board

Nonprofit budgets are somebody’s donation. We structure the work so every dollar is defensible.

Fixed-fee, scoped engagements — predictable budgets you can put in front of a board, not open-ended hourly.

Senior-led throughout. The partners who pitch you do the work, through delivery — no junior bait-and-switch.

Accessibility built in. WCAG 2.1 AA on web, and captions, audio description, and transcripts on video — because your audience includes everyone.

We hand you the keys. CMS training, brand guidelines, and source files stay with you.

Grant- and RFP-ready. Registered in SAM.gov and set up to respond to formal solicitations — see For RFPs.

Proof

Work for organizations with something at stake

A few of the missions we’ve helped make legible. More in case studies.

Child Poverty Action Lab

A Dallas nonprofit using data to cut child poverty in half. We built the brand system and the storytelling that makes rigorous research land with funders and the public. Read the case study.

AHIMA

A four-film documentary series for the association behind health information management — telling the story of the people who make every patient’s story matter. Read the case study.

Sectors we serve

Nonprofits and foundations, healthcare and associations, higher education, government and municipalities, churches, and professional services — across Arlington, Dallas, Fort Worth, and North Texas.

FAQ

Frequently Asked Questions

Does Good Word work with nonprofits?

Yes. Nonprofits are a core part of our practice. Recent work includes the Child Poverty Action Lab in Dallas and a four-film documentary series for AHIMA.

What does nonprofit branding cost?

Engagements are fixed-fee and scoped, so the number you approve is the number you pay. Ranges for projects, Agency of Record, and retainer hours are published on our pricing page.

We already have a brand. Can you just do the campaign or the film?

Yes. We regularly slot into an existing identity and build a campaign, a donor film, a website, or social content inside it. No rebrand required.

Can you respond to our RFP?

Yes. Good Word Agency, LLC is actively registered in SAM.gov (UEI CR67S8XF5J16, CAGE 21BJ5) and responds to solicitations within one business day. Send it to Jordan Laessig at info@goodword.agency.

Is accessibility included?

Yes. Websites are built accessibility-first to WCAG 2.1 AA, and video deliverables include captions, audio description, and transcripts as standard — not as an add-on.

Where is Good Word located?

Arlington, Texas — between Dallas and Fort Worth. We work on-site across North Texas and remotely beyond it.