Government

A government marketing agency that is easy to award.

Good Word is a SAM.gov-registered, independent creative agency in Arlington, Texas, working with cities, counties, agencies, and public institutions across Dallas, Fort Worth, and North Texas. Branding, video, web, and social — scoped, accessible, and defensible.

We respond to procurement inquiries within one business day.

Registrations

Registered, coded, and ready to bid

Everything a contracting officer needs, without an email exchange. Full detail on For RFPs and the capability statement.

Legal entity
Good Word Agency, LLC
SAM.gov UEI
CR67S8XF5J16
CAGE code
21BJ5
NAICS codes
541810, 541430, 512110, 541511, 541613, 541850
Business type
Independent small business, Arlington, Texas
RFP contact
Jordan Laessig · info@goodword.agency
What we do

Four lanes for the public sector

Public communication has to reach everyone, and hold up to scrutiny. See the full capabilities overview.

Brand & identity
Identity systems, wayfinding, voice, and standards for cities, counties, districts, authorities, and agencies — built to be governed and used by many departments.
Video production
Public awareness campaigns, bond and initiative films, recruitment, PSAs, and documentation — concept through delivery, with captions, audio description, and transcripts as standard.
Web design & development
Accessibility-first websites built to WCAG 2.1 AA — the standard most public entities are held to. Resident-facing services, department sites, and a CMS staff can run.
Social strategy & content
Channel strategy, content production, paid social, and measurement — including public-notice and emergency-communication workflows.
How we contract

Structured to be a low-risk award

A small, senior team — which in procurement terms means fewer handoffs and fewer surprises.

01
Independent, senior-led small business — the partners who win the work do the work.
02
Work scoped as fixed-fee statements of work, not open-ended hourly.
03
Milestone or completion billing on government contracts, per the solicitation.
04
Senior creative retained through delivery — no subcontracted creative leadership.
05
Certification, W-9, and insurance documentation available on request.
FAQ

Frequently Asked Questions

Is Good Word registered to work with government agencies?

Yes. Good Word Agency, LLC is actively registered in SAM.gov with UEI CR67S8XF5J16 and CAGE code 21BJ5. We are an independent small business based in Arlington, Texas.

Which NAICS codes does Good Word hold?

541810 (Advertising Agencies), 541430 (Graphic Design Services), 512110 (Motion Picture & Video Production), 541511 (Custom Computer Programming Services), 541613 (Marketing Consulting Services), and 541850 (Display & Outdoor Advertising).

Do you work with cities and counties in Texas?

Yes. We are based in Arlington and work on-site across Dallas, Fort Worth, Tarrant County, and North Texas, and remotely beyond it.

Do your websites meet accessibility requirements?

Yes. We build accessibility-first to WCAG 2.1 AA, the standard most public entities are held to, and video deliverables include captions, audio description, and transcripts as standard.

How do you bill on public contracts?

Fixed-fee statements of work, with milestone or completion billing per the solicitation. No open-ended hourly.

How do we send you a solicitation?

Send it to our named RFP lead, Jordan Laessig, at info@goodword.agency. We respond to procurement inquiries within one business day.

Start here

Let’s make believers.

Send the solicitation, or just a few questions. We’ll respond within one business day.