Content With Purpose
AHIMA
U.S. Production Partner
2025
Good Word Agency joined the series as U.S. production partner — on the ground and behind the camera, capturing the people who keep healthcare's data accurate, secure, and human. Content With Purpose is a UK-based, B Corp documentary studio that partners with mission-driven organizations to turn complex subjects into film. For this digital series, produced with the American Health Information Management Association, they set out to bring a vital, behind-the-scenes profession into full view.
Deliverables
Direction, cinematography, lighting, sound, editorial
Timeline
2025
Role
Produced & directed by Jordan Laessig
Launched
October 2025
The series needed cinematic, on-the-ground documentary production in the United States — capturing American health-information leaders on camera with the craft and credibility the subject deserved.
Four documentary expert-interview films — direction, cinematography, lighting, sound, and editorial — featuring health-information leaders from AHIMA, Parkland Health, UC Davis Health, and Texas State University.
Lakeyshia Moore, MBA, RHIA — Director of Coding Operations, Parkland Health. How is AI reshaping the future of medical coding? Lakeyshia explores how innovation and human expertise must work together — cutting denials, streamlining workflows, and opening new opportunities in auditing and clinical documentation integrity.
Tami McMasters Gomez, MHL, BS-HIM, CCDS, CDIP — Executive Director, Mid Revenue Cycle, UC Davis Health. Tami is opening coding career pathways for neurodiverse professionals — helping an underutilized talent pool thrive in a field built on accuracy and focus. She looks ahead to coders working alongside AI as trusted second-level reviewers.
Watch on YouTube →Thea Campbell, MBA, RHIA — President-Elect, AHIMA. From paper charts to artificial intelligence, health information keeps evolving alongside healthcare itself. Thea reflects on why accurate, secure, trusted data stays foundational — and why human expertise and ethical oversight matter more than ever in the age of AI.
Watch on YouTube →Cecario Tyrel Guerrero, MBA, RHIA — Health Strategist & Educator, Texas State University. Tyrel shares his journey from chart clerk to educator and leader — and why mentoring the next generation of HI professionals matters now more than ever. A conversation about adaptability, critical thinking, and leading through constant change.
Watch on YouTube →Launched in October 2025, the series brought the health-information profession to center stage — and reached an audience in the millions.
Views across the series
Impressions
Documentary films produced