We grew up inside the big Dallas shops — the ones owned by something bigger, and further away. Good Word is what we built instead: an independent, senior-led agency twenty minutes down I-30, doing branding, video, web, and social for organizations whose mission has to land.
We respond within one business day.
Agency-of-record depth without the agency-of-record overhead. See the full capabilities overview.
We are not cheaper because we are smaller. We are better because we are smaller.
More in case studies.
We are headquartered in Arlington, about twenty minutes from downtown Dallas, and we work on-site across Dallas constantly. Close enough to be in the room; independent enough to keep our own overhead out of your budget.
We are independent and senior-led. The partners who pitch you do the work, through delivery. There is no holding company taking a margin, no pitch team you never see again, and no junior handoff.
Engagements are fixed-fee and scoped, so what we quote is what you pay. Ranges for projects, Agency of Record, and retainer hours are published on our pricing page.
Yes. We built the brand system and storytelling for the Child Poverty Action Lab, a Dallas nonprofit using data to cut child poverty in half.
Yes. Agency of Record is an annual partnership across all four lanes — the closest thing to an in-house creative team without building one. See pricing for ranges.
Tell us what you’re trying to move in Dallas — a campaign, a rebrand, a film, a site. We’ll respond within one business day.