Healthcare

A healthcare marketing agency that respects the stakes.

Good Word is an independent creative agency in Arlington, Texas, working with health systems, associations, and healthcare nonprofits across Dallas, Fort Worth, and North Texas. Branding, video, web, and social — made by senior people who understand that in healthcare, trust is the product.

Start a conversation See our healthcare work

We respond within one business day.

What we do

Four lanes, tuned for healthcare

Work that has to be accurate, accessible, and human at the same time. See the full capabilities overview.

Brand & identity

Positioning, naming, identity systems, voice, and guidelines for health systems, provider groups, associations, and health nonprofits — built to survive mergers, service-line launches, and turnover.

Video & documentary

Patient and provider storytelling, recruitment film, documentary series, and campaign content — concept through delivery. Captions, audio description, and transcripts are standard.

Web design & development

Accessibility-first websites built to WCAG 2.1 AA — service lines, provider directories, patient education, and a CMS your marketing team can run in-house.

Social strategy & content

Channel strategy, content production, paid social, and measurement — with review workflows that keep clinical and compliance stakeholders in the loop.

How we work

Built for review cycles, not around them

Healthcare work passes through legal, compliance, and clinical review. We plan for that from day one.

Fixed-fee, scoped engagements — predictable budgets, no open-ended hourly meter running through a long approval chain.

Senior-led throughout. The partners who pitch you do the work, through delivery — which matters when the subject is a patient, not a product.

Accessibility built in. WCAG 2.1 AA on web, and captions, audio description, and transcripts on video — a requirement in healthcare, not a nice-to-have.

Privacy-aware production. Consent, releases, and on-set protocol handled properly when patients and clinicians are on camera.

Procurement-ready. Registered in SAM.gov and set up to respond to formal solicitations — see For RFPs.

Proof

Work in and around healthcare

Frequently Asked Questions

Does Good Word work with healthcare organizations?

Yes. Healthcare is a core sector for us. We produced a four-film documentary series for AHIMA, the American Health Information Management Association, and have worked with the American College of Lifestyle Medicine.

Can you film patients and clinicians?

Yes. We handle consent, releases, and on-set protocol properly, and we work inside your privacy and compliance requirements rather than around them.

How do you handle legal and compliance review?

We build review cycles into the schedule from day one, so approvals are a planned step rather than a surprise that blows the timeline and the budget.

Are your deliverables accessible?

Yes. Websites are built to WCAG 2.1 AA, and video deliverables include captions, audio description, and transcripts as standard — not as a change order.

Can you respond to a healthcare RFP?

Yes. Good Word Agency, LLC is actively registered in SAM.gov (UEI CR67S8XF5J16, CAGE 21BJ5) and responds to solicitations within one business day. Send it to Jordan Laessig at info@goodword.agency.

Where is Good Word located?

Arlington, Texas — between Dallas and Fort Worth. We work on-site across North Texas and remotely beyond it.