American College of Lifestyle Medicine Project Remission documentary series still
CASE STUDY · DOCUMENTARY SERIES

Full Plate Living: Making Lifestyle Medicine Accessible

Client

American College of Lifestyle Medicine

Series

Project Remission

Our role

U.S. Production Partner

Year

2026

THE PROJECT

Making an evidence-based nutrition program feel human

Good Word Agency joined Project Remission as U.S. production partner — on the ground and behind the camera, telling the story of a program making lifestyle medicine simple, affordable, and within reach. Produced and directed by Jordan Laessig.

Deliverables

Two documentary films

Timeline

2026

Role

U.S. production partner — direction, cinematography, sound, editorial

Partner

Content With Purpose (B Corp)

2

Documentary films produced

16

Partners in Project Remission

6

Pillars of lifestyle medicine

Free

Full Plate Living program access

Challenge & Goals

The Challenge

The films needed to make an evidence-based nutrition program feel human — capturing clinicians, program leaders, and the people whose health it changed, with the cinematic craft and credibility the subject deserved.

Goals

Give the Ardmore Institute of Health a cinematic centerpiece for sharing Full Plate Living, and add an accessible, food-first story to a national conversation about reversing type 2 diabetes.

THE FILMS

Two films on making healthy change accessible

Two short documentaries on the Full Plate Living program and the foundation behind it — directed and produced by Good Word Agency, featuring chief medical officer Dr. Jonathan Bonnet.

About Ardmore Institute of Health documentary still
Film 02 — Ardmore Institute of Health

About Ardmore Institute of Health

A short profile of the foundation behind Full Plate Living — working toward a future where healthcare and communities make whole-person care and healthy choices accessible to everyone, for preventing, treating, and reversing chronic disease.

Watch on YouTube →
THE TAKEAWAY

Proof that lifestyle is medicine — two films produced with Content With Purpose for the American College of Lifestyle Medicine, showing how accessible, everyday food choices can change the course of type 2 diabetes.

For RFPs & Procurement

Easy to evaluate. Easy to award.

Everything a reviewer needs to score Good Word Agency — registrations, codes, capabilities, and a named contact — in one place.

We respond to procurement inquiries within one business day.

Point of contact

Who handles RFPs

One named contact. No routing, no guesswork.

Jordan Laessig
Founder & CEO · RFP & Procurement Lead
Registrations

Entity, identifiers & codes

The details a reviewer verifies — ready to copy.

Legal entity
Good Word Agency, LLC
SAM.gov UEI
CR67S8XF5J16
CAGE code
21BJ5
Federal registration
Active in SAM.gov
Location
Arlington, Texas — Dallas–Fort Worth
Registered business address
300 E South St. #105, Arlington, TX 76004
Business type
Independent small business

NAICS codes

541810
Advertising Agencies
541430
Graphic Design Services
512110
Motion Picture & Video Production
541511
Custom Computer Programming Services
541613
Marketing Consulting Services
541850
Display & Outdoor Advertising
Status & contracting

How Good Word contracts

A small, senior team — structured to be a low-risk award.

01
Independent, senior-led small business — the partners who win the work do the work.
02
Work scoped as fixed-fee statements of work, not open-ended hourly.
03
Milestone or completion billing on government contracts, per the solicitation.
04
Senior creative retained through delivery — no subcontracted creative leadership.
05
Certification, W-9, and insurance documentation available on request.
FAQ

Frequently Asked Questions

Is Good Word Agency registered to work with government agencies?

Yes. Good Word Agency, LLC is actively registered in SAM.gov with UEI CR67S8XF5J16 and CAGE code 21BJ5. We are an independent small business based in Arlington, Texas.

What NAICS codes does Good Word hold?

541810 (Advertising Agencies), 541430 (Graphic Design Services), 512110 (Motion Picture & Video Production), 541511 (Custom Computer Programming Services), 541613 (Marketing Consulting Services), and 541850 (Display & Outdoor Advertising).

Can Good Word Agency respond to an RFP?

Yes. Send the solicitation to our named RFP lead, Jordan Laessig, at info@goodword.agency. We respond to procurement inquiries within one business day.

How quickly does Good Word respond to solicitations?

Within one business day. A named senior contact handles every procurement inquiry directly — there is no intake queue.

Does Good Word carry insurance and certifications?

Yes. Certificates of insurance and certifications are available on request as part of a fuller capability package.

Where is Good Word Agency located, and do you work outside Texas?

We are based in Arlington, Texas, in the Dallas–Fort Worth metroplex, and are on-site capable across Texas and beyond.

Is accessibility included in your deliverables?

Yes. WCAG 2.1 AA is built into our web work, and video deliverables include captions, audio description, and transcripts as standard — not as a change order.

Start here

Let’s make believers.

Send the solicitation, or just a few questions. We’ll respond within one business day.