Brand strategy, messaging, identity, and wayfinding for a TBN production facility in Fort Worth, Texas.
The Plex is a TBN production facility with LED volume stages, broadcast studios, and screening rooms. Good Word built the brand from positioning through signage for the crews, clients, and talent who work there.
We started with on-site discovery, interviews with the TBN team, and a review of competing studios across Dallas-Fort Worth. The result was a positioning statement, four brand pillars, and the narrative tensions the brand has to hold.
See the strategy work
A messaging architecture that gives each audience a clear way into The Plex, with tagline options and a tone of voice guide the TBN team can write from.
See the messaging work
A logo lockup and monogram, a six-color signal palette, a typography system, and photography principles, all documented in a full brand guidelines book.
See the identity work
The identity applied across a mobile app, vehicle livery, and exterior directory signage, so the brand shows up the same way on every surface.
See the applications
A signal map for the campus and floor plans for the ground and second levels, so crews and visitors can find stages, corridors, and screening rooms.
See the wayfinding systemDiscovery on site and with the TBN team produced a positioning statement for The Plex, four brand pillars that guide every decision, and the tensions the story has to balance.
The messaging architecture maps what to say to each audience. Tagline options and a tone of voice guide give the TBN team a consistent way to write about the facility.
The visual identity covers the logo lockup, a six-color signal palette, and a typography system, documented with usage rules in the brand guidelines.
The identity carried into the places people meet it: app screens, a branded vehicle, and exterior directory signage at the campus entrance.
A color-coded signal map organizes the campus, with floor plans for the ground and second levels that match the signage on site.
Tell us what you are building. We will set up an intro call and walk through scope, timeline, and budget.
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