Chick-fil-A Killeen
It’s Our Pleasure
Video Production & Social
2025
Good Word Agency partnered with Chick-fil-A Killeen to turn everyday hospitality into film — capturing the team and the leadership who make ‘my pleasure’ mean something, one story of servant leadership at a time.
Deliverables
Documentary film series + social rollout
Timeline
2025
Role
Concept, direction, cinematography, editorial
Cadence
New story every Sunday
Films in the series
Years of Brad’s Chick-fil-A journey
Restaurant, one culture of care
New stories every Sunday
Hospitality this genuine is easy to feel in the dining room and hard to show on a screen. The restaurant needed a way to capture the heart behind the brand — the warmth, humor, and care of real team members — without it ever feeling staged or like an ad.
Give Chick-fil-A Killeen a recognizable voice on social, and prove in every film that true hospitality starts with the heart.
Each film tells one story from Chick-fil-A Killeen — servant leadership in their own words, captured on location by Good Word Agency. New stories release every Sunday.
After six years with Chick-fil-A, Laura has built countless connections with guests — regulars who stop in just to share a laugh, and others who know her by name. A friendly joke, a lighthearted prank, or a warm smile: she brings joy into every interaction. ‘My pleasure means seeing people, not just serving them.’
Watch on YouTube →
Four years at Chick-fil-A taught Kobe that a simple smile or a shared laugh can change someone’s day. Whether he’s joking with guests or cracking a grin in the drive-thru, he brings joy to every moment. ‘My pleasure means making people feel special — building bonds, lifting spirits, and serving with a happy heart.’
Watch on YouTube →
As General Manager, Austin believes the best guest experience begins behind the counter — with people who feel seen, valued, and supported. His leadership is rooted in example. ‘Chick-fil-A isn’t just about food — it’s about impact, and a team that puts the customer first.’
Watch on YouTube →
For Liz, ‘my pleasure’ means making people feel known. She doesn’t just take an order — she remembers names, families, favorite meals, and the little details that turn guests into friends. ‘It’s never just about food. It’s about connection.’
Watch on YouTube →
Brad began his Chick-fil-A journey in 1999 and opened his own restaurant in 2009. More than twenty-five years in, he still leads with the same heart — and the conviction that leadership means more than saying ‘my pleasure.’ It means meaning it. ‘True servant leadership starts with the heart — and that’s what It’s Our Pleasure is all about.’
Watch on YouTube →The Series
Five short films from Chick-fil-A Killeen, each one built around a person rather than a script.
Film 01 · Laura
After six years with Chick-fil-A, Laura has built countless connections with guests: regulars who stop in just to share a laugh, and others who simply know her by name. A friendly joke, a lighthearted prank, or a warm smile, she brings joy into every interaction.
Film 02 · Kobe
Four years at Chick-fil-A taught Kobe that a simple smile or a shared laugh can change someone's day. Whether he is joking with guests, cracking a grin in the drive-thru, or finding a small way to make someone feel seen, he brings joy to every moment.
Film 03 · Austin
As General Manager, Austin believes the best guest experience begins behind the counter, with people who feel seen, valued and supported. His leadership is rooted in example: celebrating small wins, showing up for his team, and building a culture where everyone takes pride in serving others.
Film 04 · Liz
For Liz, my pleasure means making people feel known. She does not just take an order. She remembers names, families, favorite meals and the little details that turn guests into friends, greeting everyone like she has been waiting for them all day.
Film 05 · Brad
Brad began his Chick-fil-A journey in 1999 and opened his own restaurant in 2009. More than twenty-five years in, he still leads with the same heart, and the conviction that leadership means more than saying my pleasure. It means meaning it: caring deeply, serving authentically, and building a place where team members and guests alike feel valued.