Lamar University
Homecoming 2025 Campaign
Video Production & Social
2025
Good Word Agency helped Lamar University turn Homecoming 2025 into a digital-first campaign — authentic storytelling and cinematic content built to drive engagement and build community pride across students, alumni, and the wider Beaumont community.
Deliverables
Hype reels, highlight videos, and social-first films
Timeline
2025
Role
Video production & social
Platform
Multi-platform social
Total campaign views
Accounts reached
Rise in profile visits
Campaign films produced
A campus event only travels so far on its own. The campaign needed digital-first storytelling that could scale across platforms — capturing the energy of Homecoming and turning a local celebration into a story with statewide reach.
Make Homecoming 2025 live online as powerfully as it did in person, drive engagement across every feed, and build momentum heading into Homecoming 2026.
Hype reels, highlight videos, and social-first storytelling — the content that carried Homecoming 2025 across every feed. Produced and directed by Jordan Laessig.
The Campaign
Hype reels, highlight videos and social-first storytelling, the content that carried Homecoming 2025 across every feed. Produced and directed by Jordan Laessig.
Film 01 · Student Story
A Lamar student on what Homecoming means from the inside, cut for social and built to travel.
Film 02 · Campus Event
The Homecoming roundup as it happened, a hype reel carrying the energy of the day out to students, alumni and the wider Beaumont community.
Film 03 · Student Story
One student, one camera, and the case for why Homecoming still matters to the people living it.
