Relay Graduate School of Education
Raising the Standard
Video Production & Social
2025
Good Word Agency joined Relay Graduate School of Education to capture a room full of Texas educators investing in their own growth — and to turn a day of professional learning into an eight-film series. Produced and directed by Jordan Laessig.
Deliverables
8-film series + social cutdowns and rollout
Timeline
2025
Role
Direction, cinematography, sound, editorial
Location
Texas — Relay Professional Education gathering
Films in the series
Students reached by Relay alumni
Relay teacher alumni
Relay leader alumni
Professional development is easy to talk about and hard to make people feel. The series needed to capture the honest, in-between moments — the conversations, the challenges, the breakthroughs — and show why one teacher’s growth matters far beyond their own classroom.
Put real Texas educators at the center of Relay’s story, and build a content library Relay can carry across recruitment, social, and partnerships.
Raising the Standard is an eight-part series of short films — Texas educators reflecting on what changes when they invest in their craft. Directed and produced by Good Word Agency.
The Films
Raising the Standard is an eight-part series of short films. Texas educators reflecting on what changes when they invest in their craft, filmed at a Relay Professional Education gathering. Directed and produced by Good Word Agency.
Film 02
What professional development looks like when a teacher takes it seriously, in their own words.
Film 05
A Texas educator on coming back to school ready to change what is possible for their students.
