Brand package

Brand Identity Package for nonprofits and public agencies

A brand your board can approve, your staff can use, and the people you serve recognize at a glance. Strategy, a full identity and a guidelines page in five weeks.

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Fixed price. Half to start, half on delivery.

Price

$8,500, fixed

Timeline

5 weeks

Based in

Arlington, Texas

Outcome

What you walk away with

Three things your team has at the end of week five.

A clear point

A positioning statement and a voice guide, so every staff member describes the organization the same way.

An identity that holds up

A logo suite, color and type that work on a sign, a grant report and a phone screen.

Guidelines anyone can open

A digital brand guidelines page, so partners and volunteers use the brand correctly without asking.

What is included

Everything below is in the price. Nothing is billed by the hour.

Discovery

A half-day workshop with your team to find the point of the brand: who you serve, what you say and what sets you apart.

Messaging

A positioning statement, a refined mission and a voice guide with words to use and words to avoid.

Identity

A logo suite, a color palette and a type system, with two rounds of revisions.

Guidelines

A digital brand guidelines page your staff and partners can open in any browser, plus three social templates.

How it works

Five weeks from the workshop to the guidelines page.

Start: you pay the deposit and book a kickoff call.

Week 1: the discovery workshop with your team.

Week 2: positioning, mission and voice for your review.

Weeks 3 and 4: logo, color and type, with two rounds of revisions.

Week 5: the guidelines page and templates are delivered. The balance is invoiced on delivery.

Who it is for

Built for organizations that a board, a donor or a resident has to understand at a glance.

Nonprofits

A brand a board can approve and volunteers can use. We built the brand system for the Child Poverty Action Lab. Read the case study.

Cities and public agencies

A refresh for a city, council or district that needs one clear identity across departments, at a fixed price and a fixed scope. Procurement details.

Add-ons

Extra social templates, print pieces and signage are quoted at $185 an hour.

FAQ

Frequently Asked Questions

What does the Brand Identity Package cost?

$8,500, fixed. A $4,250 deposit starts the work and the balance is due on delivery. Card and ACH are accepted, and public agencies can pay by invoice or purchase order.

How long does it take?

Five weeks from the discovery workshop to the finished guidelines page.

What is a digital brand guidelines page?

A web page that holds your logo files, colors, type and voice rules, so anyone on your team can use the brand correctly. Ours is at goodword.agency/brand-guidelines.

Can you refresh our logo instead of starting over?

Yes. The workshop decides whether the logo needs a refresh or a new mark, and the price stays the same.

Who does the work?

Good Word's founder, Jordan Laessig, leads the workshop and the strategy, and the same team carries it through design.

Can our agency pay by purchase order?

Yes. Good Word Agency, LLC is registered in SAM.gov (UEI CR67S8XF5J16, CAGE 21BJ5). Request an invoice or send a purchase order through our For RFPs page, and we will hold your start date while it processes.